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One of the biggest unlocks in AI is going
to be much more of building your software

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to your business, not taking
your business to your software.

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Code and Theory is a creative and
technology agency building and designing

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experiences for some of the world's
most ambitious brands.

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When I started, we're actually on the 62nd
floor and we moved up to this floor.

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When you're working on a hard
problem, just staring

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out over the city is kind of relaxing
in a way. I really love it.

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The view is incredible.

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Obviously, when clients come to us,
they want solutions that are scalable

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that their teams can support over time,

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usually that are done
in modern technologies.

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Vercel broadly produces
really great technology.

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We use v0 frequently
in our creative process.

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We've gotten briefs from clients
coming in with a prototype,

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so they give us a v0 link and they say,
hey, this is roughly what I'm looking for.

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I was just able to grind this out
with v0. Let's start from here.

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It's pretty cool to say, do you mean
like this? And they're like, oh wow. Okay.

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Yeah, like kind of, but actually
like a little more like that.

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And then the ability
to iterate on that that quickly.

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There's that alignment immediately
right then and there, which is you know,

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obviously that's the dream.

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To be able to talk to customers,
users, our clients more frequently,

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get more reaction feedback and just keep
continuing to improve the end product.

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I think Code and Theory is unique
due to that crossover between creative

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and engineering, and I think that the
creativity of engineering is solving

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problems, is looking at bigger things,
trying to address user needs and do it

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in an elegant way from
an engineering perspective,

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and a great way from
a creative perspective.

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A compelling experience as well.

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Vercel is generous with their learnings,
both in open source as well as direct

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with us that they provide
us the the insights

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that they are seeing on the ground.

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And we can leverage that for for our next
client as well as just, you know,

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answering any question that we may have.

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In the old days, if somebody
had an idea and they weren't a designer

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or an engineer, they would have to
describe it to their team with their words

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either written or verbal.

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And now, with tools like v0,
anyone on the team can have an idea.

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They can describe it via a prompt and
they can show this is what I'm imagining.

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Teams are able to start
thinking about like

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what that content authoring experience

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looks like from the beginning,
which is incredibly impactful,

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but also like massively de-risking for
the work that we're doing for our clients.