WEBVTT 1 00:00:00.000 --> 00:00:06.640 Our leads increased by 133%. Our conversion rate went from 4.4% to 7.1% 2 00:00:06.640 --> 00:00:12.880 and our cost per lead dropped 31%. Hey, my name is Andrew. I've been doing 3 00:00:12.880 --> 00:00:13.680 Google ads for almost 4 00:00:13.680 --> 00:00:17.880 a decade now and I recently went through the PPC Hub landing page master 5 00:00:17.880 --> 00:00:19.040 modules and I got to take 6 00:00:19.040 --> 00:00:21.940 a minute to shout this course out because I can see this helping a lot of 7 00:00:21.940 --> 00:00:22.720 business owners 8 00:00:22.720 --> 00:00:26.890 and a lot of PPC specialists like myself because it reminds us that yeah you 9 00:00:26.890 --> 00:00:27.840 can take a step back 10 00:00:27.840 --> 00:00:32.310 from your Google ads campaigns and take a look at some of the external factors 11 00:00:32.310 --> 00:00:33.280 like your offer, 12 00:00:33.280 --> 00:00:37.440 your landing page to see if this stuff is actually working because yeah I mean 13 00:00:37.440 --> 00:00:38.160 most of the time we 14 00:00:38.160 --> 00:00:41.680 get caught up in the platform we forget about what's happening on the outside. 15 00:00:41.680 --> 00:00:43.520 So if you're 16 00:00:43.520 --> 00:00:46.460 planning to take this course I mean a couple of things that you can expect. 17 00:00:46.460 --> 00:00:47.440 Number one is you 18 00:00:47.440 --> 00:00:51.960 can expect to learn how to craft an irresistible offer. Number two is all about 19 00:00:51.960 --> 00:00:52.960 the landing page 20 00:00:52.960 --> 00:00:58.140 so you can learn how to structure that page, how to write a clear compelling 21 00:00:58.140 --> 00:00:59.680 copy for that page, 22 00:00:59.680 --> 00:01:03.600 how to wireframe and design the page and then build a landing page that 23 00:01:03.600 --> 00:01:04.480 actually converts 24 00:01:04.480 --> 00:01:09.040 in the end. So for me personally once I went through the materials I was able 25 00:01:09.040 --> 00:01:09.520 to apply the 26 00:01:09.520 --> 00:01:12.780 frameworks to a client who needed help getting more leads and for this 27 00:01:12.780 --> 00:01:13.920 particular client you 28 00:01:13.920 --> 00:01:17.400 know their problem was pretty clear. Their offer wasn't irresistible, their 29 00:01:17.400 --> 00:01:18.160 landing page didn't 30 00:01:18.160 --> 00:01:22.270 explain what they offer in any compelling way. It was kind of just a pile of 31 00:01:22.270 --> 00:01:23.440 information with no 32 00:01:23.440 --> 00:01:29.110 real structure or flow. So here's how the landing page mastery helped me. It 33 00:01:29.110 --> 00:01:30.400 did just that it gave 34 00:01:30.400 --> 00:01:34.420 me a clear framework. I was able to go to my client and ask the right questions 35 00:01:34.420 --> 00:01:35.840 so it was clear what 36 00:01:35.840 --> 00:01:39.310 their core value proposition was, you know what their benefits were, the value 37 00:01:39.310 --> 00:01:40.160 boosters we could 38 00:01:40.160 --> 00:01:44.550 add, their social proof that we could use. Once we had all that information 39 00:01:44.550 --> 00:01:45.760 from there it was just 40 00:01:45.760 --> 00:01:49.660 way easier to take all of that info, package it in a way that converts and put 41 00:01:49.660 --> 00:01:50.400 it all on a landing 42 00:01:50.400 --> 00:01:54.580 page. So with the client that I'm talking about the new offer in landing page 43 00:01:54.580 --> 00:01:55.760 we set that live at 44 00:01:55.760 --> 00:02:00.710 the start of May so comparing to the previous month the results were very 45 00:02:00.710 --> 00:02:02.000 amazing. Our leads 46 00:02:02.000 --> 00:02:07.900 increased by 133 percent, our conversion rate went from 4.4 percent to 7.1 47 00:02:07.900 --> 00:02:09.600 percent and our cost 48 00:02:09.600 --> 00:02:14.880 per lead dropped 31 percent. But I think the most important shift was the 49 00:02:14.880 --> 00:02:16.160 client's mindset 50 00:02:16.160 --> 00:02:20.150 because they now understand that good results don't just come from what happens 51 00:02:20.150 --> 00:02:21.200 inside Google ads, 52 00:02:21.200 --> 00:02:26.120 they now realize you know there's a lot of external factors that play as well. 53 00:02:26.120 --> 00:02:26.720 So going through this 54 00:02:26.720 --> 00:02:30.720 process in a clear structured way also meant that the client now trusts me a 55 00:02:30.720 --> 00:02:32.000 little bit more as 56 00:02:32.000 --> 00:02:36.850 their marketing partner and as a result of that I think that led to them 57 00:02:36.850 --> 00:02:38.400 extending the campaign 58 00:02:38.400 --> 00:02:43.630 indefinitely, expanding into a new market and then increasing the budget by 30 59 00:02:43.630 --> 00:02:45.920 percent. So yeah I mean 60 00:02:45.920 --> 00:02:50.000 I think if you're managing Google ads for your own business or for you know 61 00:02:50.000 --> 00:02:51.040 clients I highly 62 00:02:51.040 --> 00:02:54.560 recommend the landing page mastery from the PPC hub, no matter your skill level 63 00:02:54.560 --> 00:02:55.440 or experience you 64 00:02:55.440 --> 00:02:59.740 know I've been doing this 10 years and it helped me get these great results. So 65 00:02:59.740 --> 00:03:01.680 yeah check it out, thanks.