WEBVTT

1
00:00:00.000 --> 00:00:06.920
I have been working as PPC Specialists since 2017.

2
00:00:06.920 --> 00:00:12.380
I studied at marketing agencies for two years, then moved to freelancing and

3
00:00:12.380 --> 00:00:13.040
for the last

4
00:00:13.040 --> 00:00:16.120
two years I have been working my new in-house.

5
00:00:16.120 --> 00:00:22.040
I really like the Google S Success Path Program for three minor reasons.

6
00:00:22.040 --> 00:00:28.400
First, it teaches solid basics that works in most situations.

7
00:00:28.400 --> 00:00:31.040
This foundation is really important.

8
00:00:31.040 --> 00:00:37.430
Second, the program focuses on what works now and will keep working in the

9
00:00:37.430 --> 00:00:38.280
future because

10
00:00:38.280 --> 00:00:41.000
digital marketing changes fast.

11
00:00:41.000 --> 00:00:46.680
And this program keeps up with those changes, for example with AI implementing.

12
00:00:46.680 --> 00:00:51.880
And third, I love how the program goes beyond just Google Ads.

13
00:00:51.880 --> 00:00:56.370
Sometimes the best ways to improve your ad results are actually outside the

14
00:00:56.370 --> 00:00:56.880
Google

15
00:00:56.880 --> 00:00:58.960
Ads system itself.

16
00:00:58.960 --> 00:01:02.160
For example, with landing pages.

17
00:01:02.160 --> 00:01:10.040
And this program has helped me become better at my job and get better results.

18
00:01:10.040 --> 00:01:15.140
And I'm really happy I found it and I would recommend it to other PPC Special

19
00:01:15.140 --> 00:01:15.760
ists.

20
00:01:15.760 --> 00:01:45.140
[ Silence ]