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Hello, this is Stuart Postrinich. I'm going to tell you how I more than doubled

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my salary

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within a year's time of starting out with Lenny Bitch Mastery. So, and really

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it was a lot of it

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with the PPC Mastery and the principles that they were teaching that are a part

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of Lenny Bitch Mastery.

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Specifically, they told me to read a book called Making Websites Win with one

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of the recommended

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books and it talked about how tambourishing is a true force multiplier and has

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a compounding effect.

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One of the examples I gave was when you double conversion rate, you don't just

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double your profits,

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you actually quite group will your profits because it got into fixed costs

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versus variable costs.

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And then I realized that not only that, so not only is there this kind of power

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of multiplying

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a profit, but also the way Google AdRank works is it uses conversion rate as an

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ad rank factor.

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So, wow, so many of my peers and so many of the people that this big company

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that the

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pioneer were used to working with while they were focused on headlines and

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descriptions,

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ad copy and keyword management, negative keywords and all this and their fancy

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scripts,

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I was focused on CRO and I just jumped right into it. Nobody told me to, but I

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just said,

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hey, I'm going to start running the AD test because I just got a CRO testing

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software called

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PWA. So, I ended up producing 18 winning CRO tests. A lot of them were big

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improvements,

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15, 20 percent with 5 to 8,000 visitors per variation, very high confidence

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levels of above 80 percent.

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Some of them were I had even doubled conversion rate on certain pages by

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finding big leaks and

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kind of big mistakes that were made. And so, ultimately, this company ended up

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hiring a CRO

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agency because they saw the power of CRO and so I was kind of going head to

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head against the CRO

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agency, although I didn't see it that way. I just wrote down when I had my

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tests and I wrote down

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and they wrote down their tests. And this was a big CRO agency but a lot of

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people if you're

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in the market industry below you would recognize the name. The results that I

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've produced stood

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so far above theirs that they ended up firing the CRO agency and I doubled my

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salary shortly

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after. That's how it happened. Specifically, a 105 percent increase. I couldn't

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be out there

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right now in my salary. Of course, I'm always striving for more but I'm

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extremely grateful

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for how quick I've progressed. Based on my expectations, I thought it would

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have taken

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three to five years to get to this point. Because of the principles in PNC

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mastery and landing

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page mastery I got it done in under a year. So now I'm focused on the visual

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hierarchy part and that's

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which is another part of a blending page mastery but yeah, it's really amazing

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how

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much of a compounding effect CRO has versus kind of almost I think any other

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skill that I can think

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of in marketing and that's the argument that makes me look like when talks

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about it is it makes it

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positive that CRO is the most important marketing activity and so I'll leave it

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at that.