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I did know I wanted to be a founder.

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I actually thrive in situations where
I'm working on five things at a time.

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I'm Sam Hogan, I'm
a co-founder of Searchable.

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I became a founder right on the cusp
of when AI guided software became a thing.

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Searchable was built from the ground up
with a huge focus on agent infrastructure.

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Analytics can be super bulky,
so we utilize Vercel in a handful of ways.

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So obviously we have to have very
lean developer teams.

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So quick build times and fast deployments,
new customers request new features.

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Can we ship that in 30 minutes
and really blow someone's mind?

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What would really cost a lot
in man hours on managing

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and trying to build
something from scratch.

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The AI SDK's been super,
super helpful for us, right?

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As we launched the AI Gateway
actually came out too and being able

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to have, you know, really fast evaluation
periods on what models are performing

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extremely well, especially in AI search
and SEO has been really helpful for us.

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And the headache of rotating between
different SDKs or different API keys

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and having, you know, like building
a ton of different fallbacks.

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I think it does come down to speed.

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I mean, it's got to be 2 to 5x at least,
because feedback, when you have scale,

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you need to be able to fix things.

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You need to be able to identify bugs and
solve things in a manner that slow moving

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growth just doesn't provide.

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And there's going to be what we believe
to be a closed loop, in AI search,

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the autonomous aspect
of how someone can show

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up in ChatGPT and Google and Perplexity.

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I think the biggest thing, and it
was actually a mistake we made early days,

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is not tracking like
every possible data point.

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Like if you're running paid media or if
you're if you have an onboarding funnel,

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you need to know the literal user
path of every single person who enters

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your funnel and also
the identification of who they are.

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So with volume comes
the requirement for flexibility

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and being able to move quick and on your
feet. And Vercel has done that for us.